Bruce Ryder, the Brand Ambassedor for Ducks Nuts Balls
The Aussie body care brand Ducks Nuts Balls had made waves in the industry with its unique blend of retro charm and resurrection of the bath bomb. The name itself, “the ducks nuts,” is a nod to a beloved slang term familiar to any Gen X, a throw back to Australia in the 1970s and ’80s. Launched in 2019, Ducks Nuts Co. we saw explosive growth, particularly during the COVID-19 pandemic. However the traditional influencer marketing strategy just didnt feel, well, ballsy enough. It deserved a face unlike anything we had ever seen before to resonate with the forever skeptical and invisible target Gen X audience.
Finding the right ambassador for a brand steeped in retro vibes proved challenging until the advent of AI social media influencers. This technological breakthrough offered me an unprecedented level of customization, allowing brands to craft the perfect spokesperson. In late 2023, I embarked on creating the ideal ambassador. Never done before, I was in a untouched garden of eden. Originally conceptualized in hand drawn sketches, then to illustrated graphics into the hands of an AI Artist. Fast forward six months, and Bruce Ryder was brought to life.
From the moment of conception I knew Bruce Ryder isn’t just any AI influencer; he stands out for his authentic layers to his persona and storyline. Unlike the generic models populating social media feeds, Bruce possesses a well-defined personality, a rich backstory, and a credo that perfectly aligns with Ducks Nuts’ message: “Loosen Up Kid and Grab life by the balls.” This deep character development sets Bruce apart, embodying the essence of Ducks Nuts’ product line.
Audiences can delve into his world through his free weekly column in the fictional publication Wild Card magazine, where they uncover the depth of his character. Moreover, Bruce will soon engage with the community through live sessions on social media, exciting giveaways, and personalized video shout-outs to customers.
Bruce’s tagline, “Our balls will make you feel like the ducks nuts,” encapsulates his persona and the brand’s promise. Audiences can delve into his world through his free weekly column in the fictional publication Wild Card magazine, where they uncover the depth of his character. Moreover, Bruce engages with the community through live sessions on social media, exciting giveaways, and personalized video shout-outs to customers.
The collaboration between an AI celebrity like Bruce Ryder and a real-world brand such as Ducks Nuts Balls could be a game-changer. As we stand on the threshold of this new era, we are witnessing the dawn of a marketing and branding revolution. This next Garden of Eden for the industry holds limitless possibilities, promising to redefine how brands connect with their audiences. With Bruce Ryder leading the charge, Ducks Nuts Balls is not just embracing the future; they are shaping it. Stay tuned for what’s next, because the best is yet to come.
